Logan Paul and KSI proved the concept, now everyone is jumping on board. For the majority of the night these fights out-trended every other sporting event they were in competition with. We might never know the number of buys an event like this created, but if you logged on Twitter Saturday night you probably saw how nuts it was. People eat this stuff up - so pretending there’s beef between two influencers and fighting creates a ton of interest, and content to go along with it.

I mean, that video of a toddler getting his haircut has 2.6 million views. Everyone is trying to find content to publish, and if you’re a purveyor of the high-energy stylized “reality” of these stars, then you’ll buy into whatever they’re selling. This kind of influencer media is the next step in reality TV, just further divorced from reality. I don’t have an explicit need to watch them fight each other, but the hustle is real. Like, I watch YouTube, there are tons of people I follow. There’s an entire generation that doesn’t care or identify with actors, musicians or artists, and instead puts all their stock in social media personalities. While you or I don’t care about any of this, damn a lot of youngs really, really do I guess being old and not knowing these people has it’s perks sometimes. The lawsuit alleges he participated in “engaging in acts of violence motivated by race, national origin, citizenship, immigration status and primary language.” Hall also seems like a really great human (excuse my sarcasm), who was arrested for violating Los Angeles’ restrictions on Covid and having a house party, mocking the LGBTQ community, then deleting his tweets, and being accused of assaulting a restaurant employee. Hall accused Petrou of stealing money from members of the Hype House and spending money irresponsibly.” “He is also a member of the Sway House located in Los Angeles. I know this because I just searched “who is Austin McBroom?” Then you have Hall, whose Wikipedia page I need a Rosetta Stone to decode what any of the hell this means. allowing strangers to decide their McDonald’s order, and cutting his toddler’s hair exactly like his. McBroom chronicles his family’s life events on YouTube like. Take that main event, for instance, you have a big headline fight between Austin McBroom and Bryce Hall. That does not mean these people aren’t famous, because they are - it’s just a crushing reality that I am old. Sifting through the recesses of my brain to determine if I can recognize a single name on this poster. I’ve been staring at this image for 20 minutes. While us olds were paying attention to the NBA Playoffs, Euro 2020, College Baseball or UFC, millions were glued to a boxing PPV that pitted famous YouTubers against TikTok stars.

This past weekend was the most confusing sports phenomenon I’ve witnessed, and it made me feel old as hell.

Official figures won’t be in for a few weeks, but if Saturday night’s fight comes anywhere close to netting the one million $49.99 pay-per-view purchases that the Flody Maywheather and Logan Paul exhibition brought in, both McBroom and Hall stand to make an absurd amount of money-perhaps enough to make make you question if they’re really doing it for the love of the sport.Remember to insert witty opening that shows I’m super cool with the kids, and not a 36-year-old man who has no idea what the hell is happening in a modern world that confronts me.

In the spectacle-filled weeks leading up to Saturday’s fight, McBroom and Hall both claimed to have signed $5 million contracts that also granted them 4% of pay-per-view sales. Look, if we’re measuring in dollars, everyone who participated in Saturday night’s fight is a winner. TikTok star Michael Le, who recently told Esquire that he wanted people to respect him outside of his dance skills, was unfortunately knocked out early on in Round 2 by the infamous YouTube gamer FaZe Jarvis. The only TikTok star to win his fight was 19-year-old Vinnie Hacker, who took down YouTube star Deji in an unexpected knockout. The OG creator platform won five out of seven fights.

Bryce hall and austin mcbroom ppv